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Barbwire Noose(R) is a movement for human rights activism and empowerment, born out of the author's fight for better quality of life for disabled clients in government care. The brand promotes the idea of creating positive change at a governance level and encourages nonconformity in the face of injustice. Inspired by the slogan "Fear Is The Root Of All Weakness(R)," Barbwire Noose(R) strives for a better world and offers empowering lessons on standing up against authority and fighting for change.

The Story Behind the Brand - Barbwire Noose availablein over 200 BAM stores across USA and the UK.

Get Involved in this Human Rights Movement.

In words of leadership, Marcia defends our most vulnerable peers: "Imagine for a moment that you were disabled, unable to move to push somebody away or feed yourself, Unable to speak to say 'no,' 'that food is too hot,' or 'hungry. "Yet you could 'feel' hungry, comprehend sound, and shiver because you were cold. Close your eyes for a moment and think about this reality.

Marcia Anita Hobbs (also known as Marcia BNoose) is an Australian entrepreneur, human rights activist, author, and former beauty queen.

Key Roles and Achievements

Fashion Designer: She is the founder and lead designer of Barbwire Noose® Clothing (established in 2005), which she describes as a "human rights brand" and a movement for empowerment.

Author: Hobbs has written several autobiographical works, including the book Barbwire Noose: The Story Behind the Brand (2023) and the Anything But Ordinary series (2025), which detail her personal experiences with social injustice, human rights, and her battle against alleged government neglect in the disability sector.

Pageantry: She has held numerous titles, including Ms Southern Hemisphere World 2019, Ms Australasia United Nations Charity 2015, and Ms Earth Charity Queen 2017.

Activist and Whistleblower: Known as one of Australia’s most prominent whistleblowers, she advocates for legal accountability, human rights, and better quality of life for disabled individuals in government care.

Background and Education

Early Life: Born in Adelaide, South Australia, on April 25, 1984, she was raised in regional South Australia.

Education: She holds a Diploma in Music and Management and has pursued studies in a Master’s of Business Administration, Law, and Sustainable Fashion.

Community Involvement: She has worked as an AUSTSWIM-qualified swimming instructor and has volunteered as a crisis caller counselor for Lifeline.

Follow the journey of Princess Marcia #406 as she confronts government neglect and harassment in the disabilities sector and beyond via the ABO Autobiographical Series or via socials.

Human Rights Matter.